About Rebel Body Fitness in Oxford, MS

We Built our Gym
Around You

Rebel Body Fitness is our dream, built with you in mind. Our coaches are highly skilled professionals with top-tier communication skills and elite programming. Each coach brings a unique energy and skillset, but they all create a warm, welcoming atmosphere for beginners and experienced athletes alike.

Zero Intimidation Environment
Zero Intimidation Environment
Professional Coaching
Professional Coaching
Elevated Customer Care
Elevated Customer Care
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Women talking and working out
ABOUT Rebel Body Fitness

This is Our Team

We are a group of committed full-time professional coaches, here to help you take your fitness and health to the next level. Through intelligent programming, encouraging instruction, and real-talk accountability, our coaches guide you from where you are to where you want to go.

Team members and coach
team
Lawrence Muruako owner of Rebel Body Fitness
Lawrence Muruako
Founder Circa 2006

Certifications

American Council on Exercise
USA Weightlifting Level 1
Athletics and Fitness Association of America
Health Coaching Institute

Founder’s Story

Rebel Body Fitness was founded in January 2006, while I was still in college. At the time, I was a junior majoring in exercise science-deeply passionate about working out, healthy living, and understanding how movement impacts not just the body, but the mind. Even as a student, I could see the value of fitness as more than a hobby. It felt like a path-a way to help others and a framework for how I wanted to approach life. Fitness brought me real joy, helped me manage stress, and supported my mental health in powerful ways.

What I wanted most was simple but meaningful: for other people to feel what I felt. That conviction led me to commit my life to fitness-not just as a career, but as a mission to help people become the best version of themselves. Starting Rebel Body Fitness as a young personal trainer in college felt like a no-brainer. In the early days, Rebel Body actually began as a supplement company on wheels. My business partner and I delivered supplements to students, faculty, staff, and community members-often in less than two days. That experience gave me hands-on exposure to the supplement world and allowed me to dive deeply into the nutrition side of fitness. Those early lessons were invaluable and shaped how I think about whole-person health to this day. After graduating in 2007, Rebel Body Fitness began to evolve.

We phased out of focusing solely on supplements and leaned more intentionally into personal training and community fitness-where I felt the greatest impact could be made. As the years went on, my passion for service expanded beyond the gym walls. I went on to start Operation Fit Nation, a nonprofit with a mission to empower underserved communities to fight for their health by providing tangible, immediately usable resources that support both physical and mental well-being. In 2015, I opened the doors to a physical Rebel Body Fitness location in Oxford. That moment was huge for me.

The gym became more than a training space-it became a place where people could unleash the Rebel inside of them, get real support, and learn how to create results they could sustain. Now, in 2026, Rebel Body Fitness has trained hundreds of people and worked with individuals, groups, schools, and companies. The journey is still unfolding, but I’m proud of where we are and grateful for every person who has trusted us along the way. The story isn’t over-but the mission remains the same: Help people move better, live stronger, and become who they’re capable of being.

Our Coaches

Keith Evans coach at Rebel Body Fitness

Keith Evans

Coach

Certifications

Rebel Body Fitness General Manager
NASM Personal Trainer
Graduate of Mississippi College

Hometown: Memphis, TN

Experience: His journey began in the restaurant industry in 1999, but his passion for fitness blossomed during college. He is a dedicated fitness enthusiast and wellness advocate.

Certifications

American Council on Exercise CPT

Hometown: New Albany, MS

Experience: “I enjoy working out because I love learning and overcoming my limits mentally or physically, and I love teaching others how to do the same. At the end of the day, I want to show people that they have the strength to make a positive change in their life .”

Robert Richardson coach at Rebel Body Fitness

Robert Richardson

Coach
Lauren Davidson coach at Rebel Body Fitness

Lauren Davidson

Coach

Certifications

NASM Personal Trainer
Doctor of Physical Therapy

Hometown: Seminole, FL

Experience: “My passion for exercise began in my youth as an athlete and has evolved over the years to include running, powerlifting, strength training and more. My education has turned a love for exercise into an understanding of its necessity to keep us all strong and healthy. My goal is to help others find their love for exercise and achieve their fitness goals!”

Certifications

ISSA Certified Personal Trainer
Served as a Strength and Conditioning Assistant / Intern Coach at MGCCC
Professional Powerlifter
Future Doctor of Occupational Therapy

Hometown: Florence, MS

Experience: “From the college sports field to the powerlifting platform, fitness has always been my world. As a future Occupational Therapy doctoral student, I bridge the gap between high-performance training and functional wellness. I love teaching others how to move efficiently and live with more energy and zero pain. My mission is to help you discover how to truly enjoy physical activity and reach your goals so that movement becomes a highlight of your day, rather than a chore.”

Maecy Kate Reed coach at Rebel Body Fitness

Maecy Kate Reed

Coach
Dontavious Toles coach at Rebel Body Fitness

Dontavious Toles

Coach

Certifications

NASM Personal Trainer
Licensed Physical Therapist Assistant

Hometown: Water Valley, MS

Experiences: My love for fitness started at a young age competing in various sports that has now evolved into a passion for running, sport specific training, stretching, and more. My education has allowed me to grow my organic love for fitness into a healthy lifestyle for myself and the loved ones around me. My goal is to aid others in their fitness journey to achieve wellness and live a healthy life.

coaches
Equipment on shelves
Equipment bikes
Equipment on shelves
Equipment bikes

Clean and Well-Maintained
Equipment is the Standard

At Rebel Body Fitness, we focus on providing high-quality, commercial-grade equipment to support effective and well-rounded training. Our facility is equipped with a full range of free weights, selectorized machines, racks, functional training tools, and cardio equipment designed to support strength, conditioning.

Strength Equipment – Our training space is equipped with commercial-grade racks, barbells, plates, dumbbells, and selectorized strength machines to support foundational lifts.

Cardio Equipment – Treadmills, ellipticals, adaptive motion trainers, lateral trainers, upright/recumbent bikes, and rowing machines to support a variety of cardio needs.

Functional Equipment – Medicine balls, battle ropes, plyometric boxes, mats, steps, and agility equipment to support dynamic, full-body training.

equipment

A Facility Designed for
Performance & Community.

A Facility Designed for Purpose & Progress. Rebel Body Fitness is a coaching-focused training facility featuring state-of-the-art, commercial-grade equipment, dedicated training zones, and 24/7 access-creating a supportive, results-driven environment built for real people and real progress.

Assessments – Free InBody assessments give members clear body composition data to measure progress and stay informed.

Amenities – Enjoy modern amenities including free InBody assessments, complimentary spring water, and on-site shower access for added convenience.

Member Perks – Our facility features nonstop upbeat music, a clean environment, and free Wi-Fi to enhance your overall training experience.

Facility showers
Facility lockers
Facility showers
Facility lockers
facilities

That’s Us.
Let’s Learn About You!

We’ve had a blast telling you a bit about ourselves. But this isn’t about us, it’s about you. Your journey, your goals, your results. So let’s get to know each other, set some life-changing but attainable goals, and welcome you to our supportive community.

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Man working out with medicine ball
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